how art provides value

Corporate involvement in art means direct and tangible benefits.
It provides a company with extensive publicity and advertising, a brighter public reputation, and an improved corporate image.

Art helps to build better customer relations, a readier acceptance of company profits, and a superior appraisal of their quality, while improving the morale of employees and helping attract qualified personnel.

the process

Art is our common passion

Success of our civilization will largely be judged by the creative achievements of its citizens in art and architecture.

1. Initial analysis
Study of the company's profile, values and needs.

2. Tailor-made design
Developing a plan that takes into account the company's objectives, budget and cultural context.

3. Implementation
Executing the project, from selecting art acquisitions to organizing events and sponsorships.

4. Promotion and communication
Creating a communication strategy to promote the initiative, including final reports on the results achieved.

“true dedication to our way of life comes not just from economic achievements alone, but from those precious yet intangible elements which enable the individual to live a fuller and more satisfying existence. Art enriches our lives."

— Francesca Napoli, Founder